#Skatebird release update#

Didn’t lead with their Kickstarter, they wanted to make the game look done which meant their message was really announcing this good looking game.

Not launch good graphics but it is good.

Marketing first strategy came from Tanya X Short.

Start with a game that looks good you can make it into a game that is fun and.

Create color palette early so that people share.

Make the logo and make sure to spend money on it.

Smaller streamers will be more honest with feedback and you can watch them to see where the bugs or problem areas are first.

Not pre renders – make it look like a game.

Easier to get platform and influencer interest when you have a game that looks good.

Instead of starting with gray boxes, get some minimal presentable art ready.

Announce day screens can be a bit more limited.

People use your announce screens at launch anyways – be worried about this.

Just make your core assets really good and “fake” it within the engine.

Before you announce your game, it should look good and look like it could launch tomorrow.

SkateBIRD – they focused on marketability first

Backed by indy fund.ĬZ Side note: Really watch out on the recoups from publishers because it meant Spartan Fist couldn’t help them.

#Skatebird release update#

Spartan Fist – Recoup terms meant that there was no reason to continue to update it.Side note: Hot tin roof pushed Jones on Fire and that did better.

Hot tin roof -2015 – Kickstarter, steam game.Half SkateBIRD post-mortem, half hopefully useful information you can use to plan your own expanding next game, come and experience the joy of what it’s like to develop and market a game rapidly expanding beyond your faintest experience while falling backwards down the stairs. Description: A single-person game and, based on community response, gradually scoped it up to a larger game- all the while laying down deals and picking marketing venues so that we knew we’d launch already profitable.